Jesca Wilfredy is a Tanzanian award-winning entrepreneur, socialite, and businesswoman who was born in Arusha, growing up and attended university at the Moshi Cooperative University. After completing college, she had her first exposure to the entrepreneurial journey working with her sister selling beauty products in Moshi.
Black Chagga Fashion
Her personal journey began when she started her company, ‘Black Chagga Fashion’, a clothing, footwear and accessory business operating countrywide from Dar es Salaam, Tanzania. Her business has the internet and especially social media to thank and credit for the returns and wide exposure she continues to get from customers all over the world. Accompanied with the increased ease of shipping products, the business is on an upward trajectory.
Social Media and Fame
Jesca says that social media presence changed her business completely, and the process of turning her followers into purchasing customers was not easy though it ended up very rewarding. She uses her personal page on Instagram – @jessywilfredy to showcase some of her products, as a model. Given her physical beauty, she has been able to get numerous customers from all over the country and beyond purchasing her women and men clothing, footwear and accessories.
Some include hats, choice pants, shirts and more. The power of the internet especially in the age of increased digitization making physical stores obsolete has been a key reward Jesca has harnessed and channeled towards growing her business. She adds that fame has changed her life as she has to strike a balance between her private and public life to keep business running and her personal life alive as well, an act she says is tough but manageable.
Tips for Upcoming Entrepreneurs
She has attained success from her business, although she reveals that the challenges have also been numerous and contributed to building her entrepreneurial muscle. She advises upcoming entrepreneurs especially the young women that they have to be resilient and keep their heads up. She also advises on exploiting the internet and using social media for good to promote their businesses despite the challenges including people who put them down.
Jesca has taken it upon herself to support the young musical artists of Tanzania by investing in their art saying that all they need is the resource support to push their craft to the general population and hopefully later on take-off on their own paths to success. She is among the few Tanzanians who have entered the scene as investors solely for young artists and sees it as a cause she will be committed to for a long time.